A mobile future!
The new technology of smartphones offers huge potential for entrepreneurs. For starters, mobile phones offer huge advertising potential. "As larger screens become more common, we're going to see new opportunities in mobile marketing," says Michael Gartenberg, analyst at Jupitermedia Corp.

Between the second and fourth quarter of 2007, mobile users who were exposed to ads jumped 38 percent. Read the entire article

Mobile Users Can't Escape The Ads
Nielsen reports some 58 million mobile subscribers have seen ads on their phones.

All those companies betting their business models on a surge in mobile advertising can take heart in research released by The Nielsen Company. Some 23 percent of U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days. Even better, about half (28 million) of all data users who recall seeing mobile ads in the past month say they responded in some way.

"We see an increasing trend of consumers willing to trade off and receive advertising to gain more -- and better -- mobile content," Jeff Herrmann, vice-president of Mobile Media at Nielsen Mobile, said in a statement." Read the entire article

Portable media players boost mobile ads
Adding wireless internet would help fuel market, say analysts. Researchers from Jupiter Research predict that the marketplace for mobile ads could see a major boost from the latest portable players. Analysts claim that the latest portable players have become sophisticated enough to make internet browsing practical and pump up the potential audience for advertisers. Read the entire article